SsangYong is a South Korean organisation founded in 1954.
Fifteen years after earning growing international respect for its passenger jeeps, taxis, snow ploughs and dump trailers, the company was formally named SsangYong Motor Co. Ltd in 1988.
By the early 1990’s, the SsangYong Korando sport jeep had already begun to lead the pack – winning first place in the gruelling Kypros Rally. In recognition of this, Mercedes-Benz AG struck a strategic alliance with SsangYong in the discovery of new diesel technologies, manufacture management and distribution.
Using the alliance with Mercedes as a springboard, SsangYong Motors quickly grew in competence and confidence. SsangYong began production of the MUSSO 4X4 SUV in 1993. By 1997 the stylish and stately CHAIRMAN luxury sedan was launched, making its way to Aussie shores in May 2005. The release of the new and improved MUSSO SUV – a range that soon grew to embrace a 7-seat version and later, a sports utility vehicle – coincided with the merger with the Daewoo Group in 1998.
Utilising Mercedes Benz engine technology, SsangYong became independent of the Daewoo Group by 2002 – producing and launching the Rexton 4X4 All Wheel Drive. Quickly building on the success of this, the first Korando Jeep and current Stavic 4X2 7-seater People Mover was manufactured and distributed in early 2004. The 4X4 Kyron SUV followed, being launching into Australia in January 2006, with the Actyon SUV 4X4 launched in October that same year.
The Actyon Sports Dual Cab Ute made its Australian debut in March 2007 quickly becoming the largest selling vehicle in the range, while the new Kyron was launched in early 2009, featuring a diesel particulate filter and an Australian made 6-speed automatic transmission.
In 2010, Mahindra and Mahindra invested heavily in the SsangYong business. Mahindra is one of India’s largest organisations with annual turnover in excess of US$16.5bn. This investment has given rise to a strong period of growth led by huge investment in research and development. This research and development has resulted in stylish new products rolling off the production line that represent uncompromising value.
SsangYong continues to focus on performance, styling, and technological excellence. SsangYong ensures that motorists around the country, have enjoyed, and continue to enjoy, the tremendous performance and reliability which has resulted in sales increase of 700% on some models.